With over 25 years of experience tasting Brunello di Montalcino wines, and now owning the top rental home in the city center, I highly recommend the annual Brunello release party which is also known as Benvenuto Brunello.
Tickets for the 2025 Benvenuto Brunello tasting are limited for wine lovers who are not part of the wine trade or the restaurant industry. Tickets go on sale each year in late September or early October. Ticket prices for the 2025 Benvenuto Brunello wine tasting experience for consumers is 50 Euros.
The official event starts on Thursday, November 20, 2025 for the wine trade. Tickets for the public are for Saturday November 22nd, Sunday November 23rd, and Monday November 24th. The tasting experience starts at 10:00 am each day for the public. Doors will close at 5:00 pm each day and all attendees must be out of the building by 6:00 pm.
In previous years, the public event was a sit-down experience where the public could order five wines at a time to taste. This framework was enjoyable because attendees could take notes, compare wines, and taste through their favorite producers. For the 2025 Benvenuto Brunello experience, it appears that the table experience will be replaced with a walk-around format. When you purchase tickets there are no table numbers to select from, as was in previous years.
If you plan on attending the 2025 Benvenuto Brunello tasting, I suggest that you book a local hotel. Since you will be able to taste hundreds of wines, I don’t recommend driving a car after the tasting experience.
Uber, taxi, and private car services are limited (non existent) in Montalcino so book drivers who can stay with you, if you are sleeping in a nearby city.
If you want to secure a room in the city center, book in advance. Palazzo Tamanti is normally booked in advance because of the upscale accommodations and wine cellar for private tastings. Attendees can check with these three hotels which are walking distance to the tasting experience:
Tickets for public access to Benvenuto Brunello are sold via a website called Viva Ticket. You can access tickets for the three days of public tasting here: Purchase 2025 Benvenuto Brunello Tickets
When you click on the link, the following page will be displayed:
Pick the day you want to attend and the number of tickets you would like to purchase. Doors open at 10:00 am and close at 6:00 pm. Frankly, after about 3-4 hours of wine tasting, you will need to take a break. There are some local restaurants which I recommend, which you can read about in the Attractions section of this website.
If you have never visited Montalcino, review the local Attractions section of our website to find local restaurants, wineries, and attractions which you can enjoy.